What Do You Stand For? is a program developed by TwinEngine to help individuals and companies define what they stand for and the difference they make in the world. When you know what you stand for you can grow your brand and your business.

what do you stand for?™

When someone asks you what you stand for, what do you say? what qualities make you unique from everyone else WDYSF? there are billions of people in this world and we are all uniquely different from each other.

when you know what you stand for you know how you stand out – as a person, as a friend and as a leader. when you know what you stand for, you see the world more clearly.

when you know what you stand for you understand what makes you tick.

wdysf?™ is designed to help you explore you. when you know what you stand for you know the difference you are making in the world and you live with purpose.

the goal of wdysf?™ is to help you discover what you stand for and how you make a difference in the world. it’s designed to help you gain clarity about what’s important to you to build a simple plan to live by what you stand for.

About the Founders

Winnie Hart and Lorrie Lee of TwinEngineWhen someone asks you ‘What do you do?’, what do you say? And, does everyone in your organization say the same thing?

Bottom line: there is a lot of competition out there. It’s getting harder and harder for brands to stand out — everything looks alike (being identical twins, we can relate!) Without being clear on how you are different and how you bring a unique solution to your market, you get lost in the daily noise that we are all exposed to. You need the tools and resources to lead your organization to achieve your highest potential.

We look forward to working with you to grow your brand and grow your business!
– Winnie Brignac Hart, Chief Right Engine
– Lorrie “L” Brignac Lee, Chief Left Engine

“if you don’t get out of the box you’ve been raised in, you won’t understand how much bigger the world is.”


“passion is energy. feel the power that comes from focusing on what excites you.”


“efforts and courage are not enough without purpose and direction.”


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