What Do You Stand For?

When someone asks you what you stand for, what do you say? what qualities make you unique from everyone else?  There are billions of people in this world and we are all uniquely different from each other. When you know what you stand for you know how you stand out – as a person, as a friend and as a leader.

Stand for Something

wdysf?™ is designed to help you explore you. When you know what you stand for you know the difference you are making in the world and you live with purpose. It helps you gain clarity about what’s important to you to build a simple plan to live by what you stand for, both personally and professionally.

  • Define your purpose and core values
  • Gain insight from an external perspective
  • Uncover what makes you unique
  • Communicate what you stand for to others
  • Align what you stand for with your mission and vision
  • Develop a plan to live by what you stand for

LEADING WITH PURPOSE

It all starts with passion. Passion inspires in us courage and confidence to achieve our goals.  These emotions are powerful and lift us up to overcome the never-ending daily challenges we face. The rewards of excitement and enthusiasm fuel the incentive to work harder to reach our goals and inspire others.

Inspiration awakens us to new possibilities. It allows us to transcend ordinary experiences and limitations and attain the seemingly impossible. It transforms the way we perceive our own capabilities and propels us from being stuck to taking action.

To lead with purpose you simply need to be more of the authentic you — the values, qualities, talents, and experiences that make you and your unique brand what it is. These are the foundation of what you stand for and the source of your success.

WE STAND FOR HELPING A MILLION PEOPLE KNOW WHAT THEY STAND FOR

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Individuals
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Businesses
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Families

DEFINE WHAT YOU STAND FOR

INDIVIDUALS

Uncover what you stand for and the difference you make in the world

GET THE BOOK

ENTREPRENEURS

Uncover what you stand for and align with your business vision

GET THE BOOK

FAMILIES

Define your family values and how you live those everyday

GET THE BOOK

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SHOUT OUTS!

CREATORS OF WDYSF

When someone asks you ‘What do you do?’, what do you say? And, does everyone in your organization say the same thing?

Bottom line: there is a lot of competition out there. It’s getting harder and harder for brands to stand out — everything looks alike (being identical twins, we can relate!) Without being clear on how you are different and how you bring a unique solution to your market, you get lost in the daily noise that we are all exposed to. You need the tools and resources to lead your organization to achieve your highest potential.

We look forward to working with you to grow your brand and grow your business!
– Winnie Brignac Hart, Chief Creative Engine
– Lorrie “L” Brignac Lee, Chief Strategic Engine

wdysf® was developed by TwinEngine, where Winnie Brignac Hart and Lorrie Brignac Lee bring 30 years of success, leveraging their twin talents (left brain/right brain thinking) consulting with leaders to help discover and grow their business and brands by delivering strategic and creative solutions to reach their destinations. We take left-brain, strategic activities like core selling proposition, data analysis and sales strategy and apply to right-brain activities like big ideas, visual strategy and targeted messaging to create aligned brand and business strategies. We believe that every business has a distinct advantage that, when discovered, provides just the inspiration and momentum to make a huge leap forward in performance and profitability.